Baseline is an independent publication focused on the intersection of business and technology.

Our editors at Baseline work tirelessly to provide our readers with the most relevant and recent business technology information. We work with influencers and industry experts to help you implement technology into your business. 

Every technology solution we recommend has been vetted by our technology.

To maintain objectivity, we don’t accept sponsorships or commissions for promoting specific tech products or free services in exchange for favorable reviews. We provide unbiased opinions and expert insights to inform our audience.

We don't overlook long-term technology trends.

Your technology strategy should serve your business for years to come, which involves ongoing costs and updates. That’s why we don’t just focus on initial implementations. Instead, we gather first-hand data on the long-term expenses associated with maintenance fees, scalability requirements, and potential upgrade costs you can expect.

We are constantly getting better day by day.

We are committed to providing honest assessments – especially if a solution fails to meet expectations. Our publication is an independent technology resource that doesn’t accept payment for positive reviews.

We will tell you when a software isn't what it seems.

We continuously seek ways to enhance our analysis, from developing new benchmarks for software performance to upgrading our software assessment tools. If you’d like to suggest technology solutions or strategies we should evaluate or have any feedback for us, please reach out or join our online forum.

Our latest news and insights.

PeopleSoft: A Focus on Simplicity

In becoming the first major vendor to introduce a customer relationship management product specifically for the Web, PeopleSoft

Oracle: A Bumpy Beginning

There’s a lot to be said for Oracle as a customer relationship management vendor. Its core CRM suite

How Carreker Manages PeopleSoft

Carreker—a $110.3-million-a-year provider of software and consulting to banks—bought software around which it could organize itself. The company

A Cheat Sheet for CRM Success

“People are going into CRM and failing left and right,” says Mark Sklenar, VP and CIO at Underwriters

Siebel: The Undisputed Leader

There are reasons Siebel is the leader in customer relationship management software. Its products are technically sound and

Why Osram Stuck with SAP

INTERACTIVE TOOL Moving to an enterprise portal? Download labor estimates (Excel) and project tasks (MS Project). PDF download

SAP: Technical Virtuoso

SAP is a relentless $6.4 billion seller of complex software to large corporations. If customers find any fault