Baseline is an independent publication focused on the intersection of business and technology.

Our editors at Baseline work tirelessly to provide our readers with the most relevant and recent business technology information. We work with influencers and industry experts to help you implement technology into your business. 

Every technology solution we recommend has been vetted by our technology.

To maintain objectivity, we don’t accept sponsorships or commissions for promoting specific tech products or free services in exchange for favorable reviews. We provide unbiased opinions and expert insights to inform our audience.

We don't overlook long-term technology trends.

Your technology strategy should serve your business for years to come, which involves ongoing costs and updates. That’s why we don’t just focus on initial implementations. Instead, we gather first-hand data on the long-term expenses associated with maintenance fees, scalability requirements, and potential upgrade costs you can expect.

We are constantly getting better day by day.

We are committed to providing honest assessments – especially if a solution fails to meet expectations. Our publication is an independent technology resource that doesn’t accept payment for positive reviews.

We will tell you when a software isn't what it seems.

We continuously seek ways to enhance our analysis, from developing new benchmarks for software performance to upgrading our software assessment tools. If you’d like to suggest technology solutions or strategies we should evaluate or have any feedback for us, please reach out or join our online forum.

Our latest news and insights.

ACS: Bulking Up

Affiliated Computer Services (ACS) processes paper claims for Aetna, scanning documents and then shipping the data along with

Aetna Prescription 1

Integrate (Among Other Things, to Make Sure Duplicate Payments Cease) Aetna’s customer and profit woes largely revolve around

Aetna Prescription No. 2

Automate (It’ll Save at Least $8m a Year—And Probably a Lot More) Key to speedier processing of claims

Aetna Prescription 3

Repair Relationships (Its adversarial stance hath made Aetna sickly. Insurer, heal thyself) Automating claims processing is an overdue

P&G Eyes New Outsourcing Era

An anticipated multibillion-dollar deal between Procter & Gamble and Affiliated Computer Services (ACS) would be the largest business