Baseline is an independent publication focused on the intersection of business and technology.

Our editors at Baseline work tirelessly to provide our readers with the most relevant and recent business technology information. We work with influencers and industry experts to help you implement technology into your business. 

Every technology solution we recommend has been vetted by our technology.

To maintain objectivity, we don’t accept sponsorships or commissions for promoting specific tech products or free services in exchange for favorable reviews. We provide unbiased opinions and expert insights to inform our audience.

We don't overlook long-term technology trends.

Your technology strategy should serve your business for years to come, which involves ongoing costs and updates. That’s why we don’t just focus on initial implementations. Instead, we gather first-hand data on the long-term expenses associated with maintenance fees, scalability requirements, and potential upgrade costs you can expect.

We are constantly getting better day by day.

We are committed to providing honest assessments – especially if a solution fails to meet expectations. Our publication is an independent technology resource that doesn’t accept payment for positive reviews.

We will tell you when a software isn't what it seems.

We continuously seek ways to enhance our analysis, from developing new benchmarks for software performance to upgrading our software assessment tools. If you’d like to suggest technology solutions or strategies we should evaluate or have any feedback for us, please reach out or join our online forum.

Our latest news and insights.

Delta’s Last Stand

For Delta Air Lines, its best customers are its worst nightmare. Take Robert Leaf. The small-business owner likes

Roadblock: The Customer

Airlines, railroads, grocery stores and hotels racing to deploy self-service check-in devices have discovered two things: First, it’s

Payback Doesn’t Have to Be Painful

Imagine your company’s top business travelers, spending hours each month—useless, wasted hours—filling out expense reports by hand, or

The Bottom Line Per … Martin Davis

In September 2001, First Union Corp. of Charlotte, N.C., acquired Wachovia Corp. of Winston-Salem N.C., becoming the fifth-largest

By the Numbers: April 2003

Linux Ascending Linux is proving to be the little engine that could. While the overall server market contracted

Voice of Experience: Charles Stahl

Charles StahlDuPontGlobal Project Manager and Manager of ReimbursementsWilmington, DeL.www.dupont.com Manager’s profile: Stahl oversees expense management worldwide, and the

Deadline Date: 04.14.03*

In your company’s alphabet soup of necessary abbreviations, you should already have reserved a spot for PHI—protected health

Deploying a Silver Lining

The economy sucks. Revenue is falling. Uncertainty about the outcome of war covers everything like a wet blanket.