Baseline is an independent publication focused on the intersection of business and technology.

Our editors at Baseline work tirelessly to provide our readers with the most relevant and recent business technology information. We work with influencers and industry experts to help you implement technology into your business. 

Every technology solution we recommend has been vetted by our technology.

To maintain objectivity, we don’t accept sponsorships or commissions for promoting specific tech products or free services in exchange for favorable reviews. We provide unbiased opinions and expert insights to inform our audience.

We don't overlook long-term technology trends.

Your technology strategy should serve your business for years to come, which involves ongoing costs and updates. That’s why we don’t just focus on initial implementations. Instead, we gather first-hand data on the long-term expenses associated with maintenance fees, scalability requirements, and potential upgrade costs you can expect.

We are constantly getting better day by day.

We are committed to providing honest assessments – especially if a solution fails to meet expectations. Our publication is an independent technology resource that doesn’t accept payment for positive reviews.

We will tell you when a software isn't what it seems.

We continuously seek ways to enhance our analysis, from developing new benchmarks for software performance to upgrading our software assessment tools. If you’d like to suggest technology solutions or strategies we should evaluate or have any feedback for us, please reach out or join our online forum.

Our latest news and insights.

Delta CEO Apologizes for Pay

Delta Air Lines CEO Leo Mullin apologized on Friday for his insensitivity to concerns about his pay package

Death by a Thousand Costs

Conventional large airlines like Delta, American and United fly fleets of airplanes into “hub” airports, where baggage and

Tibco: Riding the Bus

TIBCO 3303 Hillview Ave.Palo Alto, CA 94304(650) 846-1000www.tibco.com TICKER: TIBXEXCHANGE: NASDAQ EMPLOYEES: 1,000 Vivek Y. RanadivéChairman, President, CEOFounded

Taxed to the Max

In 1998, Congress gave the Internal Revenue Service 10 years to overhaul its information systems and reduce the

Online Extras: April 2003

Case Dissection (p. 42-60) Performance Test (p.46) Rating Airline Web Sites Southwest led the pack in this exclusive