Baseline is an independent publication focused on the intersection of business and technology.

Our editors at Baseline work tirelessly to provide our readers with the most relevant and recent business technology information. We work with influencers and industry experts to help you implement technology into your business. 

Every technology solution we recommend has been vetted by our technology.

To maintain objectivity, we don’t accept sponsorships or commissions for promoting specific tech products or free services in exchange for favorable reviews. We provide unbiased opinions and expert insights to inform our audience.

We don't overlook long-term technology trends.

Your technology strategy should serve your business for years to come, which involves ongoing costs and updates. That’s why we don’t just focus on initial implementations. Instead, we gather first-hand data on the long-term expenses associated with maintenance fees, scalability requirements, and potential upgrade costs you can expect.

We are constantly getting better day by day.

We are committed to providing honest assessments – especially if a solution fails to meet expectations. Our publication is an independent technology resource that doesn’t accept payment for positive reviews.

We will tell you when a software isn't what it seems.

We continuously seek ways to enhance our analysis, from developing new benchmarks for software performance to upgrading our software assessment tools. If you’d like to suggest technology solutions or strategies we should evaluate or have any feedback for us, please reach out or join our online forum.

Our latest news and insights.

Change Is a Hard Row to Sow

You’re the lead manager on a new enterprise software rollout. The technology won’t be hard to implement, but

Performance Beyond the Ping

For most companies, performance monitoring consists of the same availability and response-time metrics used during quality-assurance testing. But

Tandberg: Norwegians Would

TANDBERG 200 Park Ave., Suite 2005New York, NY 10166(212) 692-6500www.tandberg.net TICKER: TAAEXCHANGE: OSLO Børs EMPLOYEES: 512 (worldwide; 221

Symbol Technologies: Takes A Licking

SYMBOL TECHNOLOGIES1 Symbol PlazaHoltsville, NY 11742(631) 738-2400www.symbol.com/mobile TICKER: SBLEXCHANGE: NYSE EMPLOYEES: 6,200 Jerome Swartz Chairman, Chief Scientist Credited

Worldspan: Up, Up and Away

In 1996, the management of Worldspan was faced with a critical decision. Of the big three U.S.-based computerized

Lightnin: Flash of Brilliance

Lightnin, a manufacturer of custom-designed industrial mixers, couldn’t move fast enough in the 1990s. Botched orders and delayed

PepsiCo: No Deposit, No Return

A salty-snack maker in Texas pioneered the use of wireless communications on delivery routes. Among the copycats: Pepsico,