Baseline is an independent publication focused on the intersection of business and technology.

Our editors at Baseline work tirelessly to provide our readers with the most relevant and recent business technology information. We work with influencers and industry experts to help you implement technology into your business. 

Every technology solution we recommend has been vetted by our technology.

To maintain objectivity, we don’t accept sponsorships or commissions for promoting specific tech products or free services in exchange for favorable reviews. We provide unbiased opinions and expert insights to inform our audience.

We don't overlook long-term technology trends.

Your technology strategy should serve your business for years to come, which involves ongoing costs and updates. That’s why we don’t just focus on initial implementations. Instead, we gather first-hand data on the long-term expenses associated with maintenance fees, scalability requirements, and potential upgrade costs you can expect.

We are constantly getting better day by day.

We are committed to providing honest assessments – especially if a solution fails to meet expectations. Our publication is an independent technology resource that doesn’t accept payment for positive reviews.

We will tell you when a software isn't what it seems.

We continuously seek ways to enhance our analysis, from developing new benchmarks for software performance to upgrading our software assessment tools. If you’d like to suggest technology solutions or strategies we should evaluate or have any feedback for us, please reach out or join our online forum.

Our latest news and insights.

On the Ball

Not long ago, Ball Corp. Chief Executive R. David Hoover and his management team could only scratch their

It Pays to Be a CIO

Spending on information technology is expected to grow a mere 1% this year, senior executives demand quick returns

Voice of Experience: S.A. Ibrahim – The Down Payment

S.A. IbrahimGreenPoint Mortgage President, CEONovato, Calif.www.greenpointmortgage.com MANAGER’S PROFILE: Ibrahim joined GreenPoint—the nation’s largest specialty-mortgage company—in March 1997 and

The Competitor Next Door

Jack Delgado is confused. Wan and sniffling, he has come to the Walgreens drugstore at the corner of

Extreme Returns

The returns are in.And they are extreme. From a 50% annual return for the simple redistribution of computers,

Lining Up for Linux Handouts

The old rap against academics is: Those who can’t do, teach. The enterprise corollary must be: Those who

The End of the Big Bang

No matter what a vendor claims, it’s hard to neatly prove customer relationship management (CRM) software generates a