Baseline is an independent publication focused on the intersection of business and technology.

Our editors at Baseline work tirelessly to provide our readers with the most relevant and recent business technology information. We work with influencers and industry experts to help you implement technology into your business. 

Every technology solution we recommend has been vetted by our technology.

To maintain objectivity, we don’t accept sponsorships or commissions for promoting specific tech products or free services in exchange for favorable reviews. We provide unbiased opinions and expert insights to inform our audience.

We don't overlook long-term technology trends.

Your technology strategy should serve your business for years to come, which involves ongoing costs and updates. That’s why we don’t just focus on initial implementations. Instead, we gather first-hand data on the long-term expenses associated with maintenance fees, scalability requirements, and potential upgrade costs you can expect.

We are constantly getting better day by day.

We are committed to providing honest assessments – especially if a solution fails to meet expectations. Our publication is an independent technology resource that doesn’t accept payment for positive reviews.

We will tell you when a software isn't what it seems.

We continuously seek ways to enhance our analysis, from developing new benchmarks for software performance to upgrading our software assessment tools. If you’d like to suggest technology solutions or strategies we should evaluate or have any feedback for us, please reach out or join our online forum.

Our latest news and insights.

CIO Takes Insourcing To The Bank

June 9, 2003 3:06 pm

Austin Adams believes he can run an information technology organization more efficiently than any hired gun. “Experientially and

Eckerd Takes It To The Next Level

June 9, 2003 2:06 pm

When Eckerd decided in 2001 to bring technology operations in-house, Chief Information Officer Ken Petersen bet his job

Cognizant Technology: The Home Team

June 2, 2003 12:06 am

COGNIZANT TECHNOLOGY500 Glenpointe Centre West, Teaneck, NJ 07666(201) 801-0233www.cognizant.com TICKER: CTSHEXCHANGE: NasdaqEMPLOYEES: 6,500 worldwide Kumar MahadevaChairman, CEOBefore establishing

Retek: The Customizer’s Always Right

June 2, 2003 12:06 am

RETEK950 Nicollet Mall, 4th floorMinneapolis, MN 55403(612) 587-5000www.retek.com TICKER: RETKEXCHANGE: NASDAQEMPLOYEES: 674 Marty LeestmaPresident, CEOBefore joining in March,

Infosys Technologies: Infy, Fie, Fo, Fum

June 2, 2003 12:06 am

INFOSYS TECHNOLOGIES34760 Campus Drive, Fremont, CA 94555(510) 742-3000www.infosys.com TICKER: INFYEXCHANGE: NASDAQEMPLOYEES: 15,300 worldwide N. R. Narayana MurthyChairman, Chief

Wipro Technologies: Out of the Frying Pan

June 2, 2003 12:06 am

WIPRO TECHNOLOGIES1300 Crittenden Lane, Mountain View, CA 94043(650) 316-3555www.wipro.com TICKER: WITEXCHANGE: NYSEEMPLOYEES: 13,420 worldwide (2,050 in the U.S.)