Baseline is an independent publication focused on the intersection of business and technology.

Our editors at Baseline work tirelessly to provide our readers with the most relevant and recent business technology information. We work with influencers and industry experts to help you implement technology into your business. 

Every technology solution we recommend has been vetted by our technology.

To maintain objectivity, we don’t accept sponsorships or commissions for promoting specific tech products or free services in exchange for favorable reviews. We provide unbiased opinions and expert insights to inform our audience.

We don't overlook long-term technology trends.

Your technology strategy should serve your business for years to come, which involves ongoing costs and updates. That’s why we don’t just focus on initial implementations. Instead, we gather first-hand data on the long-term expenses associated with maintenance fees, scalability requirements, and potential upgrade costs you can expect.

We are constantly getting better day by day.

We are committed to providing honest assessments – especially if a solution fails to meet expectations. Our publication is an independent technology resource that doesn’t accept payment for positive reviews.

We will tell you when a software isn't what it seems.

We continuously seek ways to enhance our analysis, from developing new benchmarks for software performance to upgrading our software assessment tools. If you’d like to suggest technology solutions or strategies we should evaluate or have any feedback for us, please reach out or join our online forum.

Our latest news and insights.

Spin Unspun: July 2003

“Our board of directors rejected the Oracle bid citing a wide range of reasons, including the concern of

Your Company’s Perfect. Now Change.

I’ve deployed lots of what would be considered “traditional” technology projects—to eliminate waste, save money, drive out costs.

July 2003 Online Extras

24/7 SERVICES Home Cooking (Case Dissection Online Exclusive) In 1991, McDonald’s made its first foray into collecting daily

Lowe’s Big Plan

One right turn, two lefts and three miles away from the Secaucus Home Depot, mothers are pushing baby

Data Depot

It’s a rainy day at the Home Depot in Secaucus, N.J. Contractors are milling about. Pigeons feed from

Online Extras: June 2003

Topline (p. 16-17) It Pays to Be A CIO 23 toptechnology executives made more than $1 million last