Baseline is an independent publication focused on the intersection of business and technology.

Our editors at Baseline work tirelessly to provide our readers with the most relevant and recent business technology information. We work with influencers and industry experts to help you implement technology into your business. 

Every technology solution we recommend has been vetted by our technology.

To maintain objectivity, we don’t accept sponsorships or commissions for promoting specific tech products or free services in exchange for favorable reviews. We provide unbiased opinions and expert insights to inform our audience.

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Your technology strategy should serve your business for years to come, which involves ongoing costs and updates. That’s why we don’t just focus on initial implementations. Instead, we gather first-hand data on the long-term expenses associated with maintenance fees, scalability requirements, and potential upgrade costs you can expect.

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Our latest news and insights.

Past-Forward 3

Trucking company Roadway Express has committed itself to analyzing everything from the size, number and content of shipments,

By the Numbers: August 2003

For full infographics, please download the PDF at left. Although more than 50% of companies say that business

Quiz: Do You Need CPM?

1. We want to revise plans more often, based on whether goals are met. DISAGREE     AGREE

Will A Custom Car Sell?

Start-up Build-To-Order has grand plans on the technology and manufacturing front, but all that will be for naught

SCO’s Smoking-Gun Tour

NEWS ANALYSIS–Is SCO’s smoking gun against IBM a sheet of 8 x 11 paper with pertinent lines of

BTO’s Key Technology Decisions

Build-To-Order’s Sateesh Lele has to be ready to flip the technology switch quickly. Lele, chief information officer of