Baseline is an independent publication focused on the intersection of business and technology.

Our editors at Baseline work tirelessly to provide our readers with the most relevant and recent business technology information. We work with influencers and industry experts to help you implement technology into your business. 

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Our latest news and insights.

Sears, CSC Launch Word War

Sears Holdings Corp. and Computer Sciences Corp. are at war over two words: “cause” vs. “convenience.” This is

May 2005 Online Extras

BASELINE ONLINE Planner: Calculating Costs of a Satellite-Based Network (p.40)Dowload our Premium Project Planner to calculate your company’s

Top 20 Projects

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The Buddy System

David Astar, the chief operating officer of Uniprise, the unit of UnitedHealth Group responsible for most of the

Who Decides?

Since CEOs began stepping up their demands that information-technology initiatives should (a) serve clear business goals and (b)

The Matchmaker

On a Friday afternoon in early April, Rahul Merchant’s unobstructed view of the Statue of Liberty is thick