The internet’s latest obsession, the “very demure, very mindful” trend, has taken social media by storm. It all started with a TikTok video posted by creator Jools Lebron, who humorously described her work outfit and makeup as “very demure” and “very mindful.”
Lebron’s video quickly went viral, amassing millions of views and likes. The trend has since spread like wildfire, with thousands of users posting their own takes on being “demure” and “mindful” in various aspects of their lives.
The trend’s popularity has even caught the attention of celebrities and organizations. Jennifer Lopez, Penn Badgley, and the White House have all joined in on the fun, sharing playful posts using the now-famous catchphrases. For Lebron, the trend’s success has had a significant personal impact.
As a transgender woman, she revealed that her newfound fame is helping her finance her transition. “One day, I was playing cashier and making videos on my break. And now, I’m flying across the country to host events,” Lebron said.
Lebron’s viral success and impact
While Lebron’s story showcases the potential for financial success through social media fame, experts note that it remains a challenging achievement. Erin Kristyniak, VP of global partnerships at Partnerize, explains that finding resources to work as a full-time creator “is not as rare as it once was,” but it still requires content that resonates with the moment.
TikTok creators often pursue multiple income streams, including brand sponsorships, merchandising, and collecting tips during livestreams. However, sustaining social media fame is crucial for long-term success. “These viral bursts of fame don’t necessarily translate into a stable, long-term career,” said Brooke Erin Duffy, an associate professor of communication at Cornell University.
Despite the challenges, the landscape for creators continues to evolve, with platforms like YouTube and Instagram expanding their offerings to attract content creators. For aspiring creators, starting somewhere is key. As Eric Dahan, CEO and founder of influencer marketing agency Mighty Joy, notes, “You don’t know what’s going to happen.”
As the “very demure, very mindful” trend continues to dominate social media, it remains to be seen whether it will have a lasting impact or fade away like many viral sensations before it.
Nonetheless, Jools Lebron’s success story serves as an inspiration for aspiring creators, showcasing the potential for personal and financial growth in the ever-changing world of social media.
