On May 20, 2024, Dublin’s fintech firm, Pulsate, announced a crucial partnership with North America’s prominent PR firm, William Mills Agency. This strategic collaboration aims to boost Pulsate’s public relation initiatives, leveraging the widespread industry expertise of William Mills Agency.
The partnership presents an opportunity for Pulsate to extend its North American presence, tapping into a larger target audience. Pulsate’s COO, Mark Johnson, lauded the move as a chance to access the vast resources and experience pool of William Mills Agency.
Sharon Matthews, CEO of William Mills Agency, expressing agency’s pledge to support Pulsate’s PR endeavours, highlighted the role of such alliances for the growth of tech firms.
The collaboration signifies a momentous stride in the fintech industry, steering an optimistic future for both Pulsate and William Mills Agency.
Since 2014, Pulsate has offered cutting-edge mobile-first engagement tools to community banks and credit unions.
Pulsate and William Mills Agency: enhancing fintech growth
It empowers its clients with tailored communication and marketing strategies, irrespective of location or communication channel. Combining personalized content, real-time campaign management, and robust analytics, Pulsate’s platform bridges the gap between institutions and their customers.
Sarah Martin, CEO of Pulsate, praised William Mills Agency’s in-depth industry insight and effective communication track record. She articulated anticipation of escalating Pulsate’s brand value and enhancing user experience through this collaboration.
Scott Mills, the president of William Mills Agency, reciprocated the enthusiasm and highlighted the agency’s specialty in fintech services.
Catering to over 270 community banks and credit unions, Pulsate’s platform reaches an estimated 20 million consumers. On the contrary, William Mills Agency is known for media relations and handling crisis communication programs effectively.
