Minority-owned businesses across the United States, notably those from the Middle Eastern and North African (MENA) regions, are on a quest for certification and recognition. Securing this certification exposes them to a plethora of opportunities such as forming strategic partnerships, attending networking events, and tapping into beneficial resources.
Certified minority-owned businesses are a preference for government agencies and corporations as it echoes their commitment towards diversity and inclusion. Several organizations including the National Minority Supplier Development Council (NMSDC) and the Minority Business Development Agency (MBDA) make it possible for these businesses to attain certifications.
These certifications significantly aid MENA businesses in building a noteworthy presence and credibility amongst US industries. The essential support and guidance available helps address challenges while emphasising their vital role in the American economy. Undeniably, the certification process is meticulous and requires professional assistance.
Several businesses tackle language barriers and cultural differences, which are gradually accommodated through enhanced community support and specialized programs. Despite these roadblocks, the pursuit for certifications remain high among MENA businesses, supplementing the diverse and vibrant business scene in the United States.
In the wake of the implementation of minority business certification programs since the 1970s, MENA entrepreneurs have largely been sidelined. This disregard sets back the growth of numerous businesses from this region as they fail to access the institutional support available to others.
Certification pursuit boosting MENA businesses
It throws light on the shortcomings of the existing business support structures, particularly in terms of fairness and inclusivity.
Raffi Vartanian, founder of Ziba, stands up for MENA businesses seeking to procure minority certification, pointing towards benefits such as cost reduction through diversity programs. He urges companies to familiarize themselves with the process and use it for their benefit. This does not only offer more recognition but also propels diversity in the business world.
Mr. Vartanian uses his platform and his success as an entrepreneur to empower MENA businesses, steering them to evolve as key players in their industries. He maintains that incorporating diverse businesses into the mainstream economy not only triggers growth but also cultivates a rich business environment. This doesn’t erase the fact that numerous MENA business owners face hardships in securing minority certification due to their ethnic backgrounds, yet they exemplify resilience and dedication.
A recently introduced program has gained around two dozens of MENA entrepreneurs the minority certification, promoting growth and encouraging competitive strategies. A minority certification grants business owners access to significant contracting opportunities and business communities that potentially can broaden their operations.
Such certifications authenticate the minority-owned firm, thereby enhancing its appeal to potential partners and consequently offering an edge to compete with prominent corporations. Thus, obtaining a minority business certification is indeed a strategic move towards business expansion and sustainability.
