Google’s new AI safeguards for elections

AI safeguards

Google is implementing several initiatives and safeguards to provide users with reliable information for the upcoming U.S. elections in November. The company is focusing on offering high-quality, non-partisan information from reputable organizations through various features on its platforms. On Google Search, a new feature will help users find authoritative information on voter registration.

An information panel may appear above search results for federal election candidates, providing details like political affiliation and links to official channels. YouTube’s homepage will display reminders about voting locations and procedures in the weeks leading up to Election Day. The Google Play Store will highlight apps from official government agencies to ensure voters access trustworthy information.

As Google integrates generative AI into more consumer experiences, it will restrict election-related queries to minimize misinformation.

Google’s election information safeguards

The company acknowledges that AI can make mistakes and misunderstand tone and context, making stringent controls on sensitive topics like elections essential.

Google’s Threat Analysis Group (TAG) is monitoring for influence operations and cyberattacks, such as phishing campaigns targeting accounts related to the U.S. presidential election. The company is using AI to detect and combat problematic content more effectively while enforcing long-standing product policies vigilantly. To keep high-risk users safe, Google offers tools like the Advanced Protection Program, security training, and Project Shield.

The company is also investing in tools to help users understand AI-generated content, such as SynthID watermarking and automated ad disclosures for synthetic content in YouTube ads. Google’s efforts to support users and safeguard the integrity of elections extend globally, as seen in elections in India, the European Union, and Mexico. The company remains committed to providing updates on its measures and tools to ensure reliable information during the U.S. elections.