A 3D advertisement billboard in Bengaluru, promoted by restaurant chain Bangalore Thindies, has gone viral, garnering both praise and criticism. The innovative billboard features a man pouring out filter coffee and offering it to the public, creating an eye-catching and immersive experience. The advertisement, shared in a viral video on various social media platforms, shows the three-dimensional features of the man’s body appearing to pop out of the ad, giving viewers a virtual glass of filter coffee.
This unique approach was praised by many for its creativity. One user on social media platform X described it as a “Peak Bengaluru Moment,” a term used to highlight the city’s distinctiveness. Another user, exhilarated by the spectacle, posted, “Hot Coffee to Sip from Skies, Next Level Of Advertisement In BANGALORE!”
However, the billboard also sparked a debate about road safety.
While some users lauded the creativity and novelty of the ad, others voiced concerns over its potential to distract drivers.
Bengaluru’s viral 3D coffee ad
One user commented, “Eyes on the hoarding, road, pothole, pedestrians, vehicles…
not a good idea,” encapsulating the worry of many. Another commented, “This is a distraction to drivers. Can lead to accidents,” with calls for regulatory guidelines for such advertisements on roads.
Further safety concerns were raised about the physical stability of the large billboard, particularly during adverse weather conditions. Some users reminded people of a recent incident in Mumbai where a hoarding collapse resulted in fatalities. Despite the controversies, the ad has successfully captured public attention, driving conversations about both its imaginative execution and the responsibilities involved in public advertising.
