The prestigious tech giant Apple has made a new move that allows apps to be downloaded straight from developers’ websites in the EU. This significant shift comes with the recent trial launch of its iOS 17.5, marking a milestone in the world of digitalization.
Previously, apps were exclusively available via the App Store, but this change aligns with new EU regulations promoting competition and customer preference. Critics claim this opens the gate for possibly less secure apps, but it also provides more flexibility and publicity for individual developers.
Since iOS 17.4, Apple grants EU developers the right to distribute their apps across several marketplaces, in sync with the Digital Markets Act. In March, Apple broadened this strategy to facilitate direct downloads from developers’ websites, a strategy further extended to non-EU developers in April. In May, Apple announced that all App Store users globally could directly download apps from developers’ websites, a move celebrated by developers worldwide.
There are certain guidelines developers must adhere to for this new distribution model. These include a two-year membership in Apple’s Developer Program, app adherence to authentication processes and clear data practices, and the app’s compliance with security , rating, and customer support standards.
Apple’s shift to direct app downloads in EU
With all these in place, developers can take full advantage of the new API that Apple specifically created for web app downloads.
The decision allows apps like Spotify and Fortnite the potential to offer direct downloads from their sites, provided they obey Apple’s terms. While these companies can exclude Apple’s commission, a minimal Core Technology Fee of 0.50 euro would still apply.
However, this method is only applicable within the EU due to the Digital Markets Act. Elsewhere, the conventional App Store remains the chief source for downloading iOS apps. As this creates a momentous shift in app accessibility, it also brings about questions on user data protection. Critics warn of the dangers of unauthorized apps, while supporters laud this change as a chance to diversify app availability. Ultimately, the choice is in the users’ hands.
