In a fascinating tale of ingenuity, rubber track conversion systems manufacturer Mattracks was born from a simple drawing by 11-year-old Matt Brazier. Now 43, Matt’s childhood sketch depicting a pickup truck with tracks has transformed vehicle mobility worldwide.
Through his father Glen Brazier’s engineering expertise and commitment to refining the idea – later obtaining a patent for the innovative concept, the Braziers saw their business evolution from conception to industry leaders.
Mattracks grew from catering primarily to the leisure sector with its track conversion systems to expanding its product range to service the commercial and military markets. A testimony to the company’s dedicated pursuit of innovation and a solid commitment to product enhancement.
Reflecting on the growth of the company, Mattracks’ marketing manager Michelle Gjerde emphasized their ongoing dedication to superior workmanship and strict quality control measures. She credits the company’s longevity and competitive standing to the constant effort to improve and diversify their product offerings to meet evolving market needs.
“In the ever-evolving market, we consistently strive to hone our techniques and improve our offerings,” Gjerde said. “Our customers rejuvenate our ideas and our zeal to reinvent.
From sketch to industry leader: Mattracks’ journey
Therefore, we ensure our continual interaction with them at every development stage.”
She also noted the critical role after-sales services play in crafting lasting relationships with customers, an aspect Mattracks has committed to with a dedicated team for query resolution and an effective grievance process.
Speaking about the company’s forward trajectory, Gjerde hinted at plans to further broaden the product range and tackle emerging market requirements head-on. This future-focused strategy stems from Mattracks’ steadfast commitment to surpass industry standards by consistently delivering pathbreaking solutions.
Pioneering from a humble sketch to an internationally recognized brand, Mattracks exemplifies the possibilities of relentless determination and entrepreneurial spirit. The 30-year-old family-run business is a clear testament to the power lying within a simple idea, proving its resilience and continuous dedication to quality and exceptional customer service.
After completing his formal education, Matt Brazier dedicated himself to the family business, attributing his skills to the hands-on experience he gained at Mattracks. His invaluable knowledge gleaned from building a successful business showcases the tangible results of dream, design, and dedication.
