
At Baseline, we explore the essential building blocks for success—combining smart tech insights, innovative business strategies, and practical mindset tips to help you thrive in a changing world.


By Samuel Greengard Data breaches have become a huge concern for businesses of all sizes and from all industry sectors. A growing number of organizations must cope with the hassles
Socially Active 77% of global IT and business leaders say their companies use social collaboration technologies.

By Samuel Greengard There has been no shortage of news coverage about the hardships veterans face when returning from Iraq and Afghanistan. But behind the barrage of stories about physical
Top Three Programming Languages for Jobs SQL: 98,375 postings…Average salary: $90,000 Java: 66,634 postings…Average salary: $95,000 HTML: 44,928 postings…Average salary: $81,000

By Samuel Greengard Last year, a major controversy emerged after several media outlets, including the Associated Press and NBC News, reported that a growing number of employers were forcing job

By Steve Alter There’s little doubt that “engagement” is now the coin of the realm in the arena of social business. Almost daily, new research announces the importance of customer

By Samuel Greengard Over the last few years, mobility has morphed from a broad concept into a mainstream enterprise tool that drives bottom-line results. Today, it’s difficult to spot a
Tech powerhouses such as Apple and Google may have outdone Microsoft in terms of “star power,” but it still commands many headlines in its pursuit of innovation.
By Bob Violino The way customers interact with companies is changing dramatically, largely because of the rapid emergence of social media and mobile devices. At the same time, consumers—thanks in
ByShane Caniglia Ifyour technology team is still hiding in the server room, you are missing out ona great opportunity to be a strategic part of your company?s success. Socialmedia, personalized
Here, you’ll find articles on cutting-edge tech trends, strategic leadership, and game-changing ideas, alongside insights into productivity, mindset, and the habits that set top performers apart. By addressing both external innovation and internal growth, Baseline helps you stay ahead of the curve in every aspect of your professional journey.