California’s latest legislative move, which requires credit card institutions to document firearm purchases, has stirred up controversy. Credova, a Buy Now, Pay Later (BNPL) provider dominant in the outdoor recreation and firearm industry, has criticized this development, arguing it infringes upon consumers’ privacy rights and could potentially impact the credit card companies and related industries negatively.
The new law has been received as an encroachment on consumer autonomy and constitutional rights, spurring strong backlash from consumer advocacy groups and everyday citizens. Despite credit card companies’ plans to comply, their pledged adherence to the law by the 2025 deadline has done little to placate the discontent and concerns that have arisen as a result of the legislation.
In its ongoing commitment towards free trade principles and consumer privacy, Credova perceives the law as an assault on foundational American liberties. It has publicly voiced its concerns, emphasizing the company’s dedication to an environment in which free trade can thrive while prioritizing consumer privacy and running an ethical business.
Credova’s President, Dusty Wunderlich, insists financial corporations prioritize fundamental principles, consumer autonomy, and robust consumer protection policies rather than merely fulfill regulatory rules.
California’s firearm law stirs consumer concern
Wunderlich believes a shift to promoting decision-making power and financial literacy will lead to informed consumer decisions and a positively reinforced financial ecosystem.
Contrary to most credit card companies, Credova pledges not to infringe on consumers’ rights. It commits to provide a framework ensuring secure, private transactions and champions transparency by defending consumers from hidden charges. With Credova, power is firmly in the hands of the consumers.
Credova is a subsidiary of PublicSquare, which offers an online platform connecting consumers to businesses that share their patriotic values. After just over a year in operation, the platform hosts information on more than 75,000 businesses and boasts over 1.6 million registered members.
